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A Framework for Learning and Teaching in a Media Age Like a map for a journey, the Center for Media Literacy's MediaLit Kit™ provides a vision and directions for successfully introducing media literacy in classrooms and community groups from preK to college.

Based on longstanding theoretical foundations, the CML MediaLit Kit™ reflects a philosophy of empowerment through education and articulates the key components of an inquiry-based media literacy education, including theFive Core Concepts and the Five Key Questions of Media Literacy.

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5 Core Concepts & 5 Key Questions

In the MediaLit Kit ™, the Center for Media Literacy identifies Five Key Questions as the core of our inquiry-based media literacy pedagogy. Where do they come from? Like so many good ideas that evolve slowly over time, they are simply an innovative recasting of the Five Core Concepts which the early media literacy field adapted, in turn, from traditional categories of rhetorical and literary analysis.

The following chart illustrates the relationship between the concepts and the questions and identifies keywords that crystallize the analytical topic of each pair. Click on each concept or question to access a short essay about each one.


Keyword
Five Core Concepts


Five Key Questions


Authorship All media messages are "constructed."
 Who created this message?
Format Media messages are constructed using a creative language with its own rules.
 What creative techniques are used to attract my attention?
Audience Different people experience the same media message differently.
 How might different people understand this message differently from me?
Content Media have embedded values and points of view.
 What lifestyles, values and points of view are represented in; or omitted from, this message?
Purpose Most media are organized to gain profit and/or power.
 Why is this message being sent?




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drivera 		Latest page update: made by drivera , Jun 7 2007, 12:45 AM EDT (about this update About This Update drivera Edited by drivera

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